SUPER DETECTIVE
- SCHOOL:
- Hyper Island
- ROLE:
- Concept, AD, Design
The brief: Create a project that, through its experience or its communication, engages all 5 senses. Working in a creative team of 6, we came up with a hypothetical campaign drive to launch Pizza Hut's latest pizza.
The Concept: Pizza Hut's recipe for a their latest Pizza has been stolen and they need your help to find it. It’s an interactive game where you're the detective. There are 10 possible suspects and you solve the case by completing different challenges. All of the challenges are based on using one or more of your five senses. With each solved challenge, you get a clue that brings you closer to the guilty party. You get scored and ranked on your efforts, using your social network to boost your scores and get your friends involved.
Project time: 5 days
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The detective's evidence board, where the user can see all the evicence collected through the different challanges and interview of possible suspects.
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The crime scene for the detetives to explore and find the different challanges for clues.
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An example of a challange. The detective finds a tape recorder and a note with blank spaces. Press play and listen to the conversation. The longer it takes for you to solve the challenge, the lower your score gets. This scoring system applies to all challanges.
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When the detective it happy with the suspect they have chosen, they case it closed for them and winner gets announced at the end of the campaign.
